Little The Label

Little has been thoughtfully designed with spirited little humans in mind. For little humans who like to do BIG things without compromising or restricting movement, play or imagination. Little keep it simple and fun, just the way kids' lives should be. The spirit and wildness of littles are captured within the brand and their exclusive designs. It's all about having fun and letting kids be kids.

Little is not fast fashion. They are a slow, considered and thoroughly designed childrenswear brand with a focus on quality, longevity and gender neutrality. Designed based on the comfort and movement of children, allowing them to have fun and never be restricted in what they wear.

Responsible production is front of mind for this brand, with ethical production and waste minimisation being high priorities.